Abstract
This study examines why shipbuilding firms use both standardised and customised designs and analyses the impact of design architecture choices on competitiveness. Case study findings suggest that Korean and Japanese firms have different strategies. Hyundai Heavy Industry Corporation (HHIC)'s development processes utilise 'package unit' design for its suppliers. It has contributed reducing its production processes by half. Samsung Heavy Industry Corporation (SHIC) emphasises dual strategic options that integrate both standardisation and customisation orientations. Meanwhile, some Japanese companies are still successful. They adopt 'standardised ship' strategies making a bulk carrier which is not so complex or sophisticated. However, overall design is still customised for each requirement. Some successful companies adopt modularisation or closed-standardisation at the subsystem level for the design and manufacturing productivity. These cases show the probability of the ability of architectural dynamics contributing to the productivity and competitiveness in the matured technological category.
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