Abstract
This research paper examines how the National and International companies manage Corporate Social Responsibility (CSR) in Bangladesh. It considers how the concept has come to be framed within business in Bangladesh, which is increasingly globalized. In looking at how CSR practices are being adopted and adapted by National and International companies in Bangladesh, we can begin to see what implications arise from the fact that CSR is a Western-led concept and Bangladesh can be thought to be lagging behind in its understanding and adoption of CSR as companies do not necessarily state their policies in such a formal extent that is expected. The study comprises the impact of CSR of the National and International corporations on the basis of Carroll’s pyramid. In this study we have considered two companies for making comparisons; one is SQUARE Bangladesh Ltd. as the national company and another is Unilever Bangladesh Ltd. as the multinational company.
Highlights
In this research after collecting the relevant information from the aforesaid sources of the two studied National (i.e., SQUARE Bangladesh Ltd) and Multinational (i.e., Unilever Bangladesh Ltd.) companies, the information are analyzed on the basis of theoretical judgment upon the assembled material availing the principles of “Carroll’s Pyramid”
The Unilever Bangladesh Ltd has always been very successful in achieving their ethical values where Square is working towards that direction
The Unilever Bangladesh Ltd emphasize that there is more to life than making money
Summary
‘Corporate Social Responsibility’ or CSR for short is a somewhat new term that has rapidly gained momentum. They are joining bodies like World Business Council for Sustainable Development and CSR Europe. CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis [2]. Responsibility means fulfilling legal expectations, and going beyond compliance and investing ‘more’ into human capital, the environment and in rapport-building with stakeholders. It is relevant in all types of companies and in all sectors of activity, from MSMEs to Multinational Enterprises (MNEs). While the multinationals are influenced by their own ESRB disposition, most of the business concerns in Bangladesh do not rate high in practicing CSR unless being pressured by the foreign buyers in case of export oriented business. [1]
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