The impact of business simulation games on Vietnamese students’ entrepreneurial intention

Abstract

In Vietnam, business simulation games have been affirmed as a very effective business learning tool for entrepreneurship education. However, few educators have properly applied them to arouse students' desire to study entrepreneurship. This paper aims to explore the role of human-system interaction and subjective norms (extrinsic) with self-efficacy (intrinsic) in building students’ entrepreneurial intention using the theories of Self-Determination (SDT), and Stimulus-Organism-Response (SOR). The PLS-SEM was employed to analyze the data collected from 195 undergraduates from Vietnam’s southern business universities. The results showed that self-efficacy plays a full mediator between human-system interaction and entrepreneurial intention. Additionally, subjective norms strengthens the effect of human-systems interaction on self-efficacy, implying that subjective norms plays a moderating role in this connection. It is anticipated that the study's findings will provide practical applications for universities' boards of management, game designers, and future researchers to focus on developing entrepreneurship that accommodates students’ values.