Abstract
Ukrainian activity in the realm of image and perceptions during the 2022 Russian invasion provides a unique opportunity to examine deep understanding and creative usage of this important fighting arena in the current political reality. The current paper analyzes the actions of the Ukrainian leadership, which invested a lot of time and effort into garnering support from the international community and mobilizing various leaders to assist the Ukrainians in their fight, while using different strategies and tools. Based on the unprecedent amount of support they received, it appears the Ukrainians were successful in applying Imagefare as their strategy.
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