Abstract
Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.
Highlights
Various impacts due to the corona virus disease (Covid-19) pandemic which has happened almost 1 year have became world health problems due to the rapid spread and the increasing number of casualties
The results showed that 5 doctors who were the research subjects applied strategic communication words or steps to patients who came to the hospital and this is relevant to Dramaturgy theory (Husain, 2020)
The lack of public awareness in implementing health protocols is one of the factors why Covid-19 has not been resolved in Indonesia
Summary
Various impacts due to the corona virus disease (Covid-19) pandemic which has happened almost 1 year have became world health problems due to the rapid spread and the increasing number of casualties. The term New Normal or new habit continues to be echoed by the government in form of 3M socialization, including: Wearing masks, washing hands and maintaining distance. These three simple ways can support to delay the spread and transmission of Covid-19. Habits that have became culture in Indonesia, such as gathering and sharing are suddenly have to turn into a distance guard and avoiding crowds. Those have been becoming serious psychological problem for Indonesians. Conflicts have been occurring from various levels of society, resulting in reports of the public’s
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