Abstract

Brazil is undoubtedly a country that has many viable natural resources that it can make the most of. The guaran in this particular case, is a fruit that only grows in this region of the Amazon and which gives this country the opportunity to position itself competitively in the soft drink industry. It is no wonder that the exploitation of this fruit is not exclusively in the hands of the Manues Indian anymore and has become a product that has helped generate national wealth.

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