Abstract
This paper looks at the recent dispute between Coca-Cola and Sainsbury over the marketing of Sainsbury's Classic Cola. The difficulties that brand leaders face in protecting their products in the United Kingdom are considered and mention is made of new United Kingdom legislation in the pipeline. Finally the legislation enacted by other European Union countries to protect trade marks and brands from unfair competition from look-alikes is examined.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.