Abstract
International sports have been traditionally dominated by the Western nations that monopolized the decision-making process of various international sporting bodies, determined the rules of the game and decided on the venues, television schedules and formats that the games would take. This article argues that with the advent of globalization non-Western nations are increasingly asserting themselves in the decision making and economics of international sporting events. Consequently, this will result in reshaping the power structure in international sporting bodies as well as in how the allocation of sporting events is determined.
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