Abstract
With the support of national policies and the influence of an aging society, the online medical industry has become a popular market nowadays. As the head platform of the online medical industry, the analysis of the currently existing problems, defects, and improvement directions of the HaoDF online platform is not only of great significance to the future development of the platform itself but also has great guidance and influence on the whole Internet online medical industry. Taking the HaoDF online platform as a case study, this paper mainly analyzes the future development of the online medical platform. It can be concluded that, although online medical platforms face challenges in, low accuracy of medical treatment, single marketing channel, weak marketing means, and lack of supervision, they still have broad prospects for development. Moreover, with the development of the Internet, artificial intelligence, and other technologies, as well as personalized and diversified consumer needs, online medical platforms need to adjust their business models and strengthen their cooperation with enterprises.
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