The functions of figurative units in mediatized political discourse

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The subject of the study is the function of figurative units in mediated political discourse, their influence on the perception and interpretation of information by the audience. The object of the research is mediated political discourse, represented in the texts of Russian and Chinese internet blogs, interviews with politicians, and political talk shows reflecting current political realities. The author examines in detail aspects such as the concept of mediated political discourse and imagery, the use of figurative units to enhance the impact on the audience, perform evaluative functions, and soften or intensify the content of the message. Special attention is paid to comparing the types of figurative units used in political communication in both countries, their significance in creating a convincing image and strengthening the emotional connection with the audience. Using continuous sampling, more than 150 texts from political talk shows, interviews with politicians, and blogs were collected and analyzed in terms of figurative units. The article proposes a new approach to classifying figurative units in mediated political discourse, identifying five key types: metaphors, figurative comparisons, idioms, precedent phenomena, proverbs, colloquialisms, and swear words. The author introduces a functional classification that allows a more detailed examination of the role of these units in political communication. Attention is paid to three functions of figurative units: the impact function, the evaluative function, and the functions of intensifying or softening content, which helps to better understand the mechanisms of influence on public perception and the political context. Figurative units in mediated political discourse play a crucial role in shaping political image, enhancing persuasiveness, and influencing public opinion. The influence of figurative means on the perception of information and evaluation of political events is key for shaping political views.