Abstract
China is a rising power all over the world in the 21st century. With the rising international status of China, more and more overseas countries want to learn and master Chinese symbols, and the oversea spread of Chinese culture is becoming a current hot topic. Chinese tea is famous all over the world for a long time with its various kinds and good tastes. But the export of Chinese tea often meets difficulties. Inspecting the international tea market, it is not hard to find that all countries have their own comparative advantages, especially for small southeast Asian countries which make a national effort to develop the tea foreign trade in order to meet the needs of national economy. All these bring a great challenge to the export of Chinese tea that how to convey our tea information to overseas customers accurately and how to improve their product experience. To solve these difficulties, China needs to attach great importance to English. The specific solutions include building a third party translation team, establishing tea culture translation standards and expanding the business scope of the tea culture.
Highlights
Chinese tea has long been famous on the international stage, and Europe is the main export market
Chinese tea is connected with Chinese culture of a quiet and healthy way of life
The cross-border e-commerce can change the current situation of Chinese tea export [1]
Summary
Chinese tea has long been famous on the international stage, and Europe is the main export market. Due to information blockade, industry standards, export policies and other factors, Chinese tea has always been difficult to have a big breakthrough in the field of export. The cross-border e-commerce can change the current situation of Chinese tea export [1]. Under the strategy of our country’s “Internet+”, cross-border e-commerce has become an important part of our foreign trade and exports. Cross-border ecommerce concentrate business flow, logistics, cash flow and information flow as a whole, and greatly save the transaction cost in the traditional foreign trade activities. The bulk cargo export trade of our country can completely implement by relying on cross-border e-commerce. Chinese governments and enterprises should notice that e-commerce has some disadvantages such as customer experience is not good comparing to the traditional foreign trade activities, as in the development of cross-border e-commerce, while English can improve this situation
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