The Franklin Effect in Social and Workplace Contexts: A Qualitative Study on How Small Requests Foster Interpersonal Bonding

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This study explores the Franklin Effect, the phenomenon whereby granting small requests fosters liking and bonding, within personal and workplace relationships. Drawing on cognitive dissonance and self-perception theory, the research adopts a qualitative exploratory design using semi-structured interviews with 30 participants (15 from personal contexts and 15 from workplace contexts) recruited through professional networks, social media and snowball sampling. Through thematic analysis, four core themes emerged: (1) psychological proximity - small requests reduce social distance and increase comfort in interactions; (2) reciprocity-driven trust - the act of granting favors enhances perceptions of trust and mutual respect; (3) workplace micro-bonding - minor requests strengthen collaboration and team cohesion; and (4) cultural framing - collectivist and individualist contexts moderate how the Franklin Effect manifests. These findings extend existing theory by revealing how small interpersonal exchanges function as low-cost, high-impact relational mechanisms. The study offers practical implications for managers and individuals seeking to leverage subtle, non-coercive strategies to build stronger social and professional ties. Keywords: Franklin Effect, small requests, bonding, trust, workplace relationships

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Measuring the perceived usefulness of social media professional learning networks to elevate agricultural development
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  • Advancements in Agricultural Development
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  • Book Chapter
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  • 10.1108/978-1-78714-315-920161005
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  • Abstract
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Social media is an important tool for networking, recruitment, and promoting clinical practice. No study has specifically assessed which FPRS practitioners have professional social media accounts, how they utilize them, and what barriers or resources exist to their use. This study aims to examine differences in social media use based on provider demographics and practice setting, and identify resources and barriers to professional social media use. This cross-sectional analysis was an anonymous survey sent to AAFPRS members. Data collected included demographics, practice setting, resources, and barriers encountered to use of professional social media. Most facial plastic surgeons (80%) use professional social media, notably Instagram and Facebook, and mostly post patient photos and stories (67.9%). Social media is more commonly utilized in private practice (56% vs 23%, P = .0016), where there are less institutional barriers (10% vs 40%, P = .02) and more resources available (82.5% vs 12.5%, P = .01). Social media is widely used in FPRS. Working in private practice is associated with increased availability of resources for support, and a reduction in institutional barriers to maintaining a social media presence. With this understanding, facial plastic surgeons can be better equipped for networking, marketing, and promoting the field of FPRS.

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Assessing cognitive dissonance and self-worth: investigating the influence of fast fashion following and social media addiction among young adults in Bangladesh
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  • Ummay Kulsum Keya + 1 more

In today’s digitalized modern society people are getting affected by the practice of fast fashion buying and become the victims of post purchase indecisions and social media addictions. Understanding how young adults’ cognitive dissonance and sense of self-worth are related to fast fashion was one of the main goals of the current study. The present study also investigated whether any other factors, such as gender, social media addiction in terms of online shopping, educational background, and income, might have an impact on the study’s results. Women who purchase fast fashion are more likely than males to experience cognitive dissonance when making a purchase, according to the present study results. Fast fashion and cognitive dissonance following purchase are discovered to have a positive relationship. Regression analysis determined that fast fashion and social media can predict cognitive dissonance after making a purchase as well as three sources of self-worth: appearance, God’s love, and virtue. The results of the current study show a relationship between social media use and how it affects customer behaviour in the fast-fashion clothing sector, which may cause cognitive dissonance. Furthermore, there is evidence that social media use and rapid fashion have a negative impact on academic achievement, psychological health, and self-worth. Interestingly, the study shows that under this situation, women are more likely than males to experience cognitive dissonance. In conclusion, fast fashion plays a much greater role in our lives than we realize in terms of affecting our self-worth and cognitive dissonance and using of social media to for purchase purposes. Dhaka Univ. J. Biol. Sci. 34(1): 145-153, 2025 (January)

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