Abstract
Yuefenpai flourished in early 20th and beautiful young women were the core image of yuefenpai. Besides, there are many advertisement posters appeared as women images. This paper is designed to study the female image in calendar posters and advertisement posters in early twentieth century Shanghai and explore the social recognition of female image and how female image reflect the reality. Apart from satisfying consumer’s needs, it is necessary to study female images based on social background. I think the effects female advertisement on reality still has some room to study, not only change people’s notion by advertisement but also can influence social recognition of female image, consumer behavior and cultural value.
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