Abstract
The proliferation of digital technology has had a significant impact on individuals' right to privacy; as a result, privacy laws have had to evolve in order to address these new challenges and provide enhanced protection for people's legal rights. the ever-evolving path of privacy legislation in the modern period, which highlights the intricacy at the intersection of data collection, technology, and individual rights. We examine the evolution of privacy regulations via the prism of history, beginning with their beginnings in traditional legal systems and ending with their application in contemporary digital domains. the challenges brought forth by the growing adoption of data-driven technologies such as social media, cutting-edge analytics software, and the Internet of Things (IoT). Data breaches, espionage, the use of automated decision making, and the worldwide nature of data flows are all factors that contribute to these challenges. There is also the conflict that results from the competing interests of individuals and organisations that collect and use their personal information. This conflict can be seen as an additional source of contention.
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