Abstract
This chapter extends the prior research on gang members as entrepreneurs and in particular seeks to understand the members of the Peyton Place Posse as entrepreneurs in the illegal narcotics market, as they pursued their quest to achieve the American Dream. Specifically, we explore the reasons for Posse members entering the illicit drug market and review their successes and failures in pursuit of capital accumulation. We begin with a synopsis of strain theory, and how gangs operate in the illegal drug market. The foregoing is followed by a brief discussion of the characteristics of the Bronx, NY. Next, we present a synopsis of the Peyton Place Posse. Finally, we use strain theory to explain the Posse’s entrepreneurial experiences and outcomes in the illegal narcotics market.
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