The Enshittification of Work: Platform Decay and Labour Conditions in the Gig Economy

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ABSTRACT This study investigates the mechanisms by which gig platforms degrade labour conditions over time, building on the concept of platform decay, or ‘enshittification’, initially developed in the context of social media platforms. In this article, we draw on 30 interviews with long‐term gig workers in the ride‐hail and grocery delivery sectors, offering insights into how these companies shift from offering attractive working conditions to exploiting labour as these services develop market power via network effects. We identify three mechanisms through which gig companies claw back value from workers over time: burden shifting (transferring operational costs to workers), feature addition and alteration (increasing the demands on workers), and market manipulation (reducing worker bargaining power). We then explore how workers respond to platform decay, finding that workers adopt three responses: effort recalibration , multi‐homing and navigating the changing conditions through what we term toxic resilience . This study contributes to the gig work literature by developing a framework to explain how working conditions in the gig economy improve or degrade over time. In doing so, this article provides a framework for organizing the growing constellation of labour research on gig workers.

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Sightseeing the Value Propositions of Freelancers and their Influence on Gig Worker Engagement: An Empirical Analysis
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  • Muhammad Naeem + 3 more

The purpose of the study is to analyze the direct effect of Sightseeing the Value Propositions of Freelancers and their Influence on Gig Worker Engagement. This study also examines the mediating role of motivation between Value Propositions of Freelancers and gig worker participation. The quantitative research design is employed to get insights into what drives gig workers to stay in the gig economy. The data was collected from freelancers who are working on online platforms such as Fiverr, Freelancer.com, Upwork, and Guru.com. The findings of this study demonstrate that economic and hedonic values have a positive significant impact on gig worker participation but autonomy value does not show any positive association with gig worker participation. It can be concluded that economic rewards and interest are drivers for gig workers but autonomy value is not a driver of freelancers especially for new entrants to participate in the gig economy. This study has focused on online working. Future studies should focus on e-commerce. This study has practical implications for new entrants, gig platforms, and organizations. These stakeholders follow the findings of this study and more contribute to the gig economy. According to the researcher's knowledge, this is the pioneer study conducted on the gig economy as well as mediating role motivation between the value propositions of freelancers and gig worker participation.

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