Abstract
This purpose of this article is to explore the case for the integration of art, aesthetics, and the atmosphere of local life into hotel interior designs. We used statistical empirical methods to verify whether the transformation of cultural elements into tourism products can really bring tourists to feel cultural meaning. In this study, we use the “Movement of meaning” model proposed by McCracken as a validation of how consumers feel the effects of cultural learning through the consumption of hotel stays. This research focuses on the integration of local culture and hotel consumption in the part of cultural learning, and particularly on the second stage of the meaning trajectory: hotel tourists feel the cultural meaning transfer when they consume and stay. In order to objectively investigate the influence of cultural products on guest consumption experience, we asked more than 187 hotel guests for their data to understand their perceptions of artistic experience and cultural meaning through questionnaires. The contribution of our research is to provide a framework for testing the validity of cultural meanings transformed into commodity consumption for tourism. The value of this research lies in our empirical research on how people perceive the beauty of local culture, and how the combination of cultural elements and hotel design allows customers to experience the cultural meaning benefits. The quantitative verification method of this research for the “meaning movement” model can be used as an operational procedure for tourism relative research, especially for verifying the effectiveness of cultural meaning transmission by integrating culture into tourism products.
Highlights
Publisher’s Note: MDPI stays neutralIn recent years, the incorporation of unique cultural experience into tourism activities has been taking place worldwide, e.g., anime pilgrimage in Japan, which “involves traveling to locations that resemble particular scenes in anime pieces” [1] or research in wildlife watching and its consumer perception [2]
The purpose of this study is to demonstrate that tourists can perceive cultural meaning through the staying experience of hotel accommodation
We proposed the following hypotheses: Hypothesis 1 (H1): The interior design is positively correlated with conveying culture meaning to customers
Summary
Publisher’s Note: MDPI stays neutralIn recent years, the incorporation of unique (and in many times niche) cultural experience into tourism activities has been taking place worldwide, e.g., anime pilgrimage in Japan, which “involves traveling to locations that resemble particular scenes in anime pieces” [1] or research in wildlife watching and its consumer perception [2]. Through the discovery of cultural value and combining creativity into a commodity applied it into the tourism industry. Douglas and Isherwood [6] and Sahlins [7] argued that consumer goods have commercial value and significance. The product itself has the ability to carry and convey cultural meaning. McCracken [8] believed that cultural meaning is transferred from the world of culture to consumer goods. The cultural meaning is transferred from the goods to individual consumers. Cultural meaning can flow at two transfer points: with regard to jurisdictional claims in published maps and institutional affiliations
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
