Abstract

The purpose of this study is to provide an implication model of Creative Entrepreneurship for hospitality management and education. It is obvious that many new ventures are established within the hospitality sector, which may be termed entrepreneurial businesses. The university, including Hospitality Management Education plays a major role as home for faculty who innovate, take calculated risks, and act in a proactive manner. As the vehicle for economic and social change, Academic entrepreneurs in hospitality education are exploring opportunity, leveraging resources, creating change as its transformation. The creative entrepreneurial curriculum will bring positive impact to the process of the above transformation. It is the way how entrepreneurship manifests itself to the body of hospitality education. Insight of the discussion also defining stages of entrepreneurship curriculum implementation as well as identifying relevant competencies required to succeed the learning process. The study takes a qualitative research by delivering a literature approach as well as utilizing previous empirical research in implementing entrepreneurship in education field. The result shows that entrepreneurship stakeholders can use the findings of the study to implement and improve curriculum design, delivery methods and assessment strategies in their efforts to advance entrepreneurship in hospitality management education.

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