Abstract
In 1948, Americans in great numbers were reading Dwight D. Eisenhower's Crusade in Europe and Dale Carnegie's How to Stop Worrying and Start Living. Atop the best-seller list in fiction were two totally different reading experiences: The Big Fisherman by Lloyd Douglas and Norman Mailer's The Naked and the Dead. That year as well Kinsey's Sexual Behavior of the Human Male approached the top of the best-seller list. Also in 1948, unmentioned by Publishers Weekly, a textbook authored by a young economist at MIT was published at a suggested retail price of $4.50. The book, entitled Economics, came to outsell Eisenhower and Mailer on war, Carnegie on worrying, Douglas on the Apostle Peter, and even Kinsey on sex. The eleven principles of economics textbooks by Paul A. Samuelson encompass over three publishing decades, 9000 pages of printed text, and a combined weight of 35 pounds for a complete set.' The book has been translated into over 30 foreign languages. Samuelson's eleven principles are an imposing publishing accomplishment, all the more so against the backdrop of the author's other contributions to the discipline.2 It is as if someone won Wimbledon and also was the game's most popular sportswriter-and then kept on winning Wimbledon and writing about tennis for over forty years.
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