Abstract

In today’s data driven business climate, there is almost no company that does not have stressed workers. The global economy is considerably shifting and exponentially accelerating the need for organizations to address challenges imposed by technological, demographic and marketplace changes that are further affected by globalization. These shifts also require organizations to maximize productivity with minimum workplace leading to reevaluation of costs associated with talent. Therefore, employees are expected to professionally function with responsibility, new initiatives, effective time management and commitment, and these expectations will result in employees being physically and mentally strained at their workplaces. Employee may become overwhelmed outside the workplace. Employees are one of the most valuable assets of any organization. The active role they play towards a company's success cannot be underestimated. Therefore, counseling intervention must play on employee engagement in ABC Apparel Manufacturing Pvt Ltd. Two independent factors have been considered in this research. They are group counseling and individual counseling; therefore, the sole dependent variable is employee engagement. 150 employees were selected as the sample for this study. The analysis of findings revealed that there is a better relationship between group counseling, individual counseling and employee engagement. Counseling intervention is the most critical party in this situation to increase employee morale and, it is found that counseling intervention plays a role in enhancing employee engagement in a company

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