Abstract
This study was conducted to determine if team size is related to team performance and individual student self-reports of satisfaction, task difficulty, perceived level of participation, personal commitment to the exercise, and personal performance rating in a computer based marketing simulation. The setting was two sections of an introductory undergraduate marketing course. Results indicate that team size is positively related to team performance, satisfaction, and personal performance ratings. The findings suggest using equal size teams when course grades are affected by team performance.The authors gratefully acknowledge the financial support for this study provided by the Program for Teaching Effectiveness (PETE), University of Richmond.
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