Abstract
This study investigated the effects of interest in appearance on self-esteem and appearance management behavior among elderly women, and the results found the following: First, interest in appearance had a positive influence on appearance management behavior. Second, interest in appearance revealed a positive effect on self-esteem. Third, appearance management behavior showed a positive influence on self-esteem. Fourth, appearance management behavior revealed a mediating effect in a relationship between interest in appearance and self-esteem. The results show that it is necessary to increase elderly womenโs self-esteem by developing diverse appearance change programs which meet their interest in appearance to facilitate a healthy life in later years. This study aimed to provide basic data needed to develop a cosmetology program which can improve the quality of elderly womenโs lives after analyzing their interest in appearance.
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