Abstract
This paper investigates the antecedents of member retention for virtual communities. This research theorizes the motivating mechanism from both perspectives of the information seekers and providers. Four antecedents - communication breadth, depth, responsiveness, and cross-posting - have a statistically significant influence on member retention. Furthermore, we have found that communication breadth and depth have a diminishing effect on the marginal impact on member retention as well as the interaction between these factors has a negative impact on member retention although each of them separately has a positive impact. The implications of this study help understand the dynamics of knowledge sharing in virtual communities.
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