Abstract
The study highlights the determinants of low-cost carriers purchase intention. Field studies with 109 low-cost carriers’ customers to find potential customers in relation to factors determine the intention of buyers of low-cost carriers since this key factor influences low-cost operators' purchase intentions, customers think word of mouth and employee service are important factors that influence their intention to buy low-cost carriers. Other than that, Employee service is the highest weight to emphasize the purchase intention of low-cost operators. The statistical regression method used in this study aims to develop instruments and results obtained using valuable references for low-cost carriers’ managers who want to facilitate and effectively identify customer relationship management.
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