Abstract
The main goal of this project is to critically assess how social media marketing has affected Disney's US customer relationship management. It critically assesses the benefits, constraints, and challenges of social media marketing. It analyses how customer relationship management is impacted by social media marketing. It presented suggestions that could help Disney use social media marketing effectively to strengthen its consumer ties. Research involving 100 Disney customers in the USA helped collect the primary data. According to the results of the survey, social media marketing can have a beneficial impact on customer relationship management if Disney uses it wisely to cultivate long-lasting relationships with customers, inform them about products and services, and comprehend how to best serve them.
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