Abstract
This topic focuses on the dissemination effect and optimization strategy of short videos of agricultural science and technology journals such as Journal of Agricultural Engineering on WeChat Video. By analyzing its content, core concepts and theoretical foundations, it explores the realistic logic and current situation of improving dissemination effectiveness. The study will analyze the dissemination effectiveness based on the data (e.g., comments, likes, and favorites) of the video number, aiming to reveal the dissemination potential and challenges of agricultural science and technology journals on the short video platform. Ultimately, targeted optimization strategies will be proposed to promote the wide dissemination of agricultural science and technology information, and help agricultural high-quality development and scientific and technological innovation.
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