Abstract
The purpose of this study was to analyze the influence of selling experience, relationship quality, and selling competence to improve the performance of salespeople at PT. New Ratna Motor in the Coastal Area of Semarang. The object of this research is the Honda Semarang Center salesforce. The sample in this study were 139 respondents and the sampling technique used in this study was a census technique. The data analysis technique used is the structural equation model (SEM) technique from AMOS 22 software. The results show that selling competence and selling experience has a positive and significant effect on relationship quality. Selling experience and selling competence has a positive and significant effect on Salesforce performance. Relationship quality has a positive and significant effect on salesforce performance.
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