Abstract
This study aims to determine the effect of promotion and location on purchasing decisions at PT. Serpong Karya Cemerlang in Tangerang. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. This study's results significantly affected purchasing decisions by 38.9%; hypothesis testing obtained t count> t table or (7.906> 1.984). The location significantly affects purchasing decisions by 51.4%; hypothesis testing is obtained t count> t table or (10,176> 1,984). Promotion and location simultaneously have a significant effect on purchasing decisions with the regression equation Y = 9.737 + 0.260X1 + 0.506X2 and the contribution of the effect is 55.8%, the hypothesis test obtained F count> F table or (61.338> 2,700).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
