Abstract

The aim of the study is to investigate the relationships between Olympic values, sport involvement, and prosocial behaviour in South Korean youth. This study utilised a quantitative research method employing a self-administrated questionnaire and purposive sampling with 264 students (143 boys and 121 girls with ages between 9 and 13), and 142 of the students participated in the South Korean Olympic values education programme (K-OVEP). The results indicated that there were significantly higher mean values for only secondary sport involvement by the K-OVEP participants than non-participants. In addition, multiple regression analyses revealed that Olympic values positively impacted sport involvement and prosocial behaviour in South Korean youth. Sport involvement also was a predictor of prosocial behaviour.

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