Abstract
ABSTRACT While populism is commonly considered antagonistic to democratic liberalism, recent research demonstrates how populist rhetoric may highjack traditional liberal discourses and opportunistically refashion them against the plight of minorities. Drawing on the concept of media populism, this research investigates how notions of ‘democracy’ and ‘equality’ were contested in debates on racism in New Zealand regional newspaper, The Taranaki Daily News, and further deployed to promote a populist agenda, against the representation of the Indigenous minority, Māori, in the local government. The analysis of letters to the Editor shows the prevalence of anti-Māori sentiment, articulated through such populist rhetoric as ‘majority’, ‘whole community’ and ‘togetherness’; while the appeal for Māori representation was framed as ‘special treatment’, ‘positive discrimination’, ‘separatism’ and ‘reverse racism’. Hence, by endorsing the populist discourse, media provide their audiences with the moral affinity to support racist and anti-minority policies; ultimately producing the political phenomenon of media populism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
