Abstract
The purpose of the study is to evaluate the effect of logistics salience on logistics capabilities and performance. The two selected capabilities in the study are service differentiation and innovation. much of the literature has focused on the development of logistics through being customer focused, managing supply chain, integration of processes, measurement and exchanging information therefore, attention shall also be provided on some other and less talked about logistical capabilities which includes innovation and differentiation. The study used survey method for data collection and analysis. The sample size of the study is 150 regression and correlation techniques were applied on the data using SPSS. It was obtained from the results that logistics salience has a positive impact on logistic capabilities and performance. Furthermore, the study also found that logistics innovativeness and service differentiation goes hand in hand and are highly correlated.
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