Abstract

AbstractRecent research indicates that travellers are actively using social media in soliciting feedback from their friends and others before, during and after their trip. However, the impact of this feedback is not clear in terms of how the use of social media mediates the touristic experience. As such, the goal of this study is to identify how social media enable tourists to access their social networks and the mechanisms in which the use of social media shapes tourist’s perceptions and emotions during their trip. Using a web-based experiment, this study confirmed that social media such as Facebook has the potential to significantly affect tourists’ emotions and thus, improve the tourism experience.KeywordsTourism experiencesocial mediatravelFacebook

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.