The effect of employer brand on workplace selection in the hospitality industry

Abstract

This study investigated the effect of employer brand on the choice of the workplace of those working in hospitality businesses. The research was carried out with students at Süleyman Demirel University and Isparta University of Applied Sciences in Isparta, Turkey. A questionnaire was administered to 550 participants through face-to-face interviews. The data were analyzed with exploratory and confirmatory factor analysis and regression analysis using SPSS. The findings indicated that four factors significantly affected workplace selection: career and development opportunities, institutional reputation, economic elements and working conditions. In contrast, employee value perceptions and social elements had no significant effect.