Abstract
Knowing and analyzing customer engagement, customer bonding and customer satisfaction on customer retention at the KMU eye clinic. This research was conducted using a quantitative research method approach. The population in this study was the KMU Mata Utama Clinic Customers as many as 350 people, this number was obtained from the five research indicators multiplied by five. The sample in this study were 93 respondents. By using Multiple Linear Regression Analysis. The results showed that Customer Engagement has no significant effect on Customer Retention, Bonding Customer has no significant on Customer Retention and Customer Satisfaction has an effect on Customer Retention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Review Management Business and Entrepreneurship (RMBE)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
