THE EFFECT OF BEAUTY SERVICES ON WOMEN'S STRESS AND BODY IMAGE

Abstract

Objective: This study was carried out to determine the perceived stress and body image of women who received service from hairdressing salons with their opinions about benefiting from beauty services.
 Method: The sample of this descriptive study consisted of 333 female participants who had service from 10 hairdressing salons operating on a street which is considered as the centre of the city between 15.04.2017-15.05.2017. The data of the study was collected by using “Personal Information Form”, “Perceived Stress Scale” and “Body Cathexis Scale (BCS)”.
 Results: In this study, it was determined that stress perception of women who benefit from beauty services on a regular basis is low and their body image is positive; the body image of women going to the hairdresser to feel good is positive; body image of women whose aim is to feel good and who partially regret the procedure is negative; stress perception of women who feel relieved when they go to the hairdresser is low; the relationship between the appearance of women and their psychological status influences the body image and there was a positive correlation between the scores of perceived stress and the body image.
 Conclusion: As it is known, many mental health problems are related to stress and psychological well-being is a situation involving the body image. This positive effect of beauty services is thought to be effective for women’s mental health care services.