Abstract
This study examines timeshare product dimensions based on online information on TripAdvisor. Using Leximancer, 57 main concepts and 11 major textual themes were identified. Further analysis revealed seven main dimensions: points, vacation, resorts, fees, sales, company, and deal. The most relevant theme was points, referring to the recent evolution of the timeshare product to a point-based system. The findings provide unique insight into a substantial segment of the tourism industry, differing from extant survey-based research. Results indicate that timeshare companies should not overlook information shared online as it relates to their image -- 899 posts (42%) of 2089 show negative perceptions towards timeshare. As a relatively under-researched field, this may provide a starting point for future research in this area.
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