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Abstract
ABSTRACT Tourism's rapid global expansion has drawn attention beyond economic impacts. Using panel data from 265 Chinese cities, this study reveals how tourism development exacerbates rural male marriage challenges through dual mechanisms: (1) Enhancing women's status and marital autonomy, reducing rural men's marriage prospects; (2) Accelerating population mobility that disrupts rural marriage market equilibrium. Instrumental variable analyses and robustness checks confirm these findings. Heterogeneity analyses highlight amplified effects in central cities and transportation hubs. By linking tourism growth to demographic equity, this study uncovers its societal impacts and offers policymakers valuable insights for formulating balanced development strategies.
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