Abstract
In the context of the new period, the continuous growth of social and economic levels and the rapid update of information technology have significantly impacted the business management of Chinese enterprises, presenting substantial challenges. The intensification of market competition exerts development pressure on many enterprises, and coupled with the unstable strength of some businesses, numerous problems in business management arise. These issues hinder the smooth execution of various business activities. Therefore, it is crucial to ensure effective business administration to conduct different business activities in an orderly manner, promptly avoid adverse risks, and strengthen control over multiple factors. The innovation and improvement of business administration are of great significance for enhancing the management level and market competitiveness of modern enterprises, accelerating their healthy development, and creating numerous opportunities. Consequently, this paper analyzes and explores the development trends of enterprise business administration and the innovation of management models for reference.
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