Abstract
In IT Industry, it is important for technology-based companies to make a flexible plan of technology development. Technology roadmapping which promotes to think of both Technology Push and Market Pull is one of the strategic tools for it. However, the following two engineer specific sets of values makes it difficult to practice: (i) a set of values to avoid forecasting technology based on doubtful (high uncertain) assumptions as illogic in terms of Technology Push and (ii) a set of values to have interests in verifications and validations of information for rationality in terms of Market Pull. To overcome it, there is a need to incorporate organizational management insight into technology roadmapping, thereby creating a new methodology for technology roadmapping in IT industry. In this study, we propose a Shared-Questions-Based Technology Roadmapping consists of future-oriented questions, situation based 3 layer structure, and rising shape. By doing an action research in Japanese IT service company, we found the methodology is effective for enhancing the cooperation behavior to achieve the future.
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