Abstract
The current study investigates parasocial relationships as the underlying mechanism explaining prejudice reduction following extended exposure to mediated outgroups. Heterosexual participants viewed a fictional television series for 10 weeks depicting outgroup (gay) characters in which the outgroup attribute (sexuality) was accentuated or sanitized. Parasocial relationships with outgroup characters grew significantly over the course of the study regardless of condition. White participants and participants who reported the strongest pretest prejudice experienced the most intense growth. Outgroup prejudice decreased significantly over time for participants in both experimental conditions. Parasocial relationships predicted both prejudice reduction over time and behavioral responses to the outgroup. Parasocial relationships with an ingroup character engaged in intergroup contact did not contribute to prejudice reduction beyond parasocial relationships with outgroup characters. This research suggests that audiences can develop socioemotional bonds with outgroup television characters that can influence attitudes and behaviors much the same as direct, interpersonal intergroup contact.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
