Abstract
Journal of Product Innovation ManagementVolume 27, Issue 6 p. 931-935 The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti George Castellion, George Castellion SSC AssociatesSearch for more papers by this author George Castellion, George Castellion SSC AssociatesSearch for more papers by this author First published: 13 October 2010 https://doi.org/10.1111/j.1540-5885.2010.00761_1.xCitations: 3Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume27, Issue6Special Issue: Special Issue from the PDMA and EIASM International Research Conference on New Product Development, Twente, The Netherlands, June 2009November 2010Pages 931-935 RelatedInformation
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