Abstract
The paper is concerned with the development of a basic methodology for the future study of shopping. It is demonstrated how existing methodology fails to allow for some of the most important dimensions of the shopping choice decision. A revised model is developed and tested against specially collected data from a cross-section of households in Sussex. This demonstrates the importance of attraction and accessibility in determining variations in levels of household shopping activity, but the apparent lack of severe time constraints on most households' shopping. It is also shown that the range of choices perceived available is strictly limited. Some suggestions for further revisions, particularly in the definition of the level of shopping activity using expenditure information, are made.
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