The Current State and Development Trends of the Radio Broadcasting Industry in China

Abstract

The radio broadcasting industry in China has been operating for more than 40 years. It developed alongside with the policy of reforms and China’s openness, it followed the logic of marketization and institutionalization, it overcame the development boom of the end of the 1980s — the beginning of the 1900s and the period of a decade-long recession on the cusp of the two centuries. The author studied cutting edge literature on the subject of his research and applied such methods as analysis and generalization. The conclusions, concerning the current state and development trends of the radio broadcasting industry in China, have been drawn in relation to four aspects: general background of the branch, market design, ways of monetizing and the development of mass media convergence. To define the market structure in the industry of the radio broadcasting mass media, the author has analyzed the three-level market design, the results of the reforms of the broadcasting and production entities and frequency typing. The analysis of the national policy implementation and of the convergence trends has been taken as a principle to predict trends of development of the mass media convergence in the industry of the broadcasting media. Following the country’s political line, its economic development and the development of new media, Chinese industry of radio broadcasting media shows perfect growth dynamics day by day. In the nearest future, Chinese radio broadcasting will get even closer to convergence with the mobile Internet and other media. The objective of this article is to analyze the current state of Chinese broadcasting industry. The article can be of interest to experts and scientists who specialize in economic research of Chinese broadcasting media and Chinese mass media in general.