Abstract
This summative/programmatic essay outlines how the field of International Communication today is underpinned by a central concern with issues of “culture.” An epistemic model for how to understand this new use of culture is sketched, arguing that the term “culture” operationalizes issues of nationalism, modernism, capitalism, postmodernism and post colonialism. The relationship of this model for media forms such as television is then undertaken. Detailed End Notes engage with relevant literature from the field of International Communication.
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