The contributions of social networks for the consolidation of social enterprises

Abstract

In a globalized world, in which connections are part of everyday life of society and business, more and more the business world becomes dynamic and constantly creates new ways of doing business. In the third sector, social entrepreneurship has already conquered its space and relies on social networks to strengthen in the market and often maintain its sustainability. By social networks is meant the union of organizations with common ideas to achieve their goals. This research aims to understand how social networks contribute to the consolidation of a social enterprise. A case study was carried out at the Bairro da Juventude social enterprise, located in the city of Criciuma – State of Santa Catarina, Brazil. This research is applied and with the inductive method. Their approach is qualitative and the objectives are descriptive and exploratory. The data collection was a semi-structured instrument of open questions, using the technique of in-depth interview applied to administrative managers and the psychosocial sector of the institution. The conclusions that emerged from this study were that social networks are a fundamental instrument for the consolidation of social enterprises, since finding partners that help in reaching the goal of a social organization is important for the excellence of the institution, as well as for the transformation of social realities.