The Consumption, Production, Trade and Challenges of the Tea Industry in the Philippines

Abstract

Tea is a popular drink highly valued for its health benefits. Interestingly, within the Filipino household, it is often regarded as an herbal remedy instead of a lifestyle drink to be consumed at leisure. However, in recent years, tea consumption has undergone a transformation swiftly evolving from a remedy to a lifestyle choice. This rising trend sets a strong foundation for the industry's future growth in the Philippines. In 2020, the Philippines ranked 69th globally with tea imports aggregating $17 million. In the same year, tea ranked 516th among the country’s most imported products. The Philippines struggles to produce tea on a large scale due to factors such as climate, inadequate infrastructure, and soil acidity. However, the government is undeterred in its efforts to nurture and cultivate the tea industry and aims to support the industry's development trajectory and tackle the funding challenges that accompany research and development endeavors, particularly in the oolong tea market. The increasing demand, especially among the younger population, along with the efforts of the government and private sector to enhance production and develop the industry, have contributed to its potential. This will enable the Philippines to carve out a niche in the global tea market.