The Concept of "Opinion Leader" Awakening and "Dual Discourse Space" Reconstruction

Abstract

In the era of financial media, the audience's opinions have wider channels, more forms and stronger willingness. With social media platform and the media traffic, occupies an important position in the traffic competition, stick to the dominance of information dissemination, value transmission, the mainstream media is also trying to launch with traffic cohesion, topic guiding force, the audience attractive mirror reporters to cope with the status quo of the mainstream media dominance, trying to use "big flow" drive "positive energy". According to this phenomenon, based on the two theoretical perspectives of "opinion leader" and "dual discourse space", we discuss the identity change of journalists in the era of financial media, namely, why the identity change; the transition in terms of skills and responsibilities; and the difficulties and corresponding suggestions in the current identity change. Thus looking for the theory behind the reporter avatar and breakthrough, finally the research point: a reporter as melting media era new "opinion leader", need to construct more perfect "dual discourse space", from journalists monotonous "appearance" role, more non-obligation or even non-functional responsibility.