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Abstract
ABSTRACT Taking a sociolinguistic approach to culture commodification, this paper investigates aspects of Chinese culture as discursively represented and commodified in the English linguistic landscape of the Forbidden City in Beijing, China. To provide a comprehensive understanding of this phenomenon, research data were collected from two sources: photographic records of English signs and spontaneous interviews with tourists and service workers onsite. The findings reveal that the English landscape in the Forbidden City predominantly promotes four aspects of imperial Chinese culture: harmony of the universe, the supreme authority of the emperor, diligent administration, and filial piety. Additionally, this paper addresses issues of authenticity related to the commodified portrayal of Chinese culture, emphasizing that culture authenticity is not a fixed or monolithic concept but rather a multifaceted one shaped by temporal, contextual, and individual factors. Hopefully, this study could stimulate further discourse on the commodification of culture from a linguistic perspective, while providing valuable insights for heritage sites and tourism professionals engaged in cultural promotion in other parts of the world.
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