Abstract
The text asks the meaning of the on-demand videos for the different subjects involved in their production and consumption by an ethnographic research at a video production studio in Toronto, Canada, interviews with those responsible for the scouting departments at clubs in Brazil and a joint visualization of videos at a home of emigrants in Safranbolu, Turkey. I conclude that on-demand videos have multiple meanings. On football, one of the meanings of these videos is to increase the ties between players-to-be and clubs, reinforcing possible feelings of belonging. But they are also family albums, and this meaning increases with time, and the videos become activators of affective memories in a domestic cult that reaffirms the social status of the protagonists, thus potentially presenting significances close to those of the videos of the family of Turkish emigrants.
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