Abstract
In today’s dynamic environment, the change is inevitable and is the only constant thing, whether it is a change in attitude or thinking. The fast-food joints are a depiction of contemporary expertise, the conception of ‘ready-cooked food to go’. Today’s society depicts a contemporary swing like having a day’s meal away from home and it represents a substantial positive trend setting. Recurrently, the targeted groups are teenagers and the middle income households, unbalanced diet and unacceptable hygiene have been the lingering factors. The augmentation of fast food joints in Kolkata was pioneered by Monginis, whose infiltration objective followed a franchise model launching improvised product line. Do lifestyle changes, faster living trends affect food habits – its distress on Monginis? How would Monginis hold the varying trend of taste among Indian consumers? Where would one position Monginis in comparison to other food retail food chains in Kolkata?
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Performance Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
